First few days: softer to the touch, less tight after washing. That's the shea butter and plant oils doing what they honestly do.
About two weeks: the papery feel starts to ease. This is when to judge it. Morning and night, every day.
What it won't do: it won't reverse anything. No cream can. Women who love their hand cream don't say their hands look 25 again. They say smoother, softer, less crepey. That's what's real, so that's what we promise.